Real Estate Marketing, End to End

Property people.

Marketing minds.

REM is a specialist property marketing agency based in Cork and working across Ireland. We combine strategic thinking, creative direction and hands-on delivery to help clients make more of property opportunities.

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Explore Our Expertise
SELECTED WORK / 03 PROJECTS
The Flour Mills, Cork Docklands
01 / Cork Docklands

The Flour Mills

Brand · CGI · Website · Campaign

Water Rock Manor, Midleton
02 / Midleton

Water Rock Manor

Brand · Website · Campaigns

Broom Heights, Midleton
03 / Midleton

Broom Heights

Brand · CGI · Digital

REM / Specialist Property Marketing
Strategy → Story → Sales
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Great property marketing starts long before the brochure.

At REM, we bring strategic property insight and commercial judgement to every project—helping clients understand the market opportunity, define the right proposition and position their developments for success..

We then translate that strategy into the communications, brands and campaigns that engage the right audiences, support sales and maximise long-term value

Relationships & projects
Dob Logo -01
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OCP-LOGO
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Ardent-Ireland-Logo-e1652950474499
Dairygold_company_logo
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CaradenWhite-600x235
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townmore-logo.png
Citidwell logo
Water Rock Manor Logo
REM_CAMPAS_IOSAGAIN_RASTER DIGITAL LOGO
Lackenroe logo gold
'The Oaks' Manor Brook Adare Logo File-01
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Selected Work

Case studies, not just a gallery.

Our work is presented around the brief, strategic response and connected outputs — showing prospective clients how REM thinks as well as what REM makes.

Cork Docklands

The Flour Mills

Strategy · Website · Hoarding

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Midleton, Co. Cork

Water Rock Manor

Brand · Website · Brochure · Campaigns

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Midleton, Co. Cork

Broom Heights

Brand · Sales Collateral · Digital

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Our Expertise

One specialist team.
One connected launch.

Commercial thinking. Connected delivery.

REM helps developers, property owners and project teams turn property opportunities into stronger commercial propositions.

We work from early market analysis and strategic positioning through to brand, launch, lead generation and sales support. Every service is connected by one strategy and focused on a clear objective: to strengthen market appeal, support commercial performance and maximise long-term value.

01

Commercial Strategy & Development Positioning

Market positioning, buyer thinking, naming, narrative and launch planning.

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02

Brand Strategy & Creative Systems

A property brand should make the development easier to understand, easier to choose and more valuable in the minds of its audiences.

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03

CGI, Film & Visualisation

When a property has yet to be built, visual content carries much of the responsibility for communicating its quality, character and potential.

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04

Websites, Campaigns & Lead Generation

We design digital experiences and campaigns around the decisions people make when considering a property.

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05

Digital Marketing & Lead Generation

Paid and organic campaigns built around awareness, registration and sales objectives.

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06

Brochures, Hoarding & Sales Collateral

Connected physical sales communications that extend the development brand into the real world.

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How REM Works

Think first. Then make.

01

Understand

Project, market, audience, sales context and commercial objectives.

02

Position

Define the reason to choose the development and the story that supports it.

03

Create

Build a connected brand, visual and digital system around the strategy.

04

Launch

Put the right assets into the right channels and buyer touchpoints.

05

Optimise

Evolve the campaign as the development, market and sales priorities move.

REM Insights

Our marketing minds

Development Strategy

Why Every New Housing Development Needs a High-Performing Website

Why Every New Housing Development Needs a High-Performing Website In today’s digital-first world, 95% of new home-buying journeys start online. Before stepping into a show home or speaking with an agent, buyers conduct extensive online research, exploring different housing options, comparing developments, and assessing locations. For property developers, this means one thing: a high-performing website […]

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Development Strategy

From Planning to Sold Out: Marketing Strategies that Deliver

From Planning to Sold Out: Marketing Strategies that Deliver 1. Research & Strategy: Setting the Foundation Before a single visual is created, we start with in-depth research into your location, market and buyer. We analyse demographics, local trends, buyer aspirations and competitive schemes to develop a tailored positioning and brand strategy. This ensures your development […]

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Brand

Why Property Developers and Estate Agents Should Think Like Lifestyle Brands

Why Property Developers And Estate Agents Should Think Like Lifestyle Brands A strategic look at how emotional branding and storytelling elevate developments and justify premium pricing Introduction: The Shift in Property Marketing Square footage and specification sheets still matter, yet modern buyers choose homes for how those homes make them feel. They weigh community, identity […]

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Planning something worth remembering?

Talk to REM about the positioning, creative, digital and sales strategy for your next property project.

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Specialist real estate marketing. Strategy, brand, CGI, digital and sales communications developed as one connected system.

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Cork, Ireland

gavin@realestatemarketing.ie

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