The Flour Mills
Cork Docklands
Creating a contemporary brand and digital experience for a significant Cork Docklands development while allowing the site’s industrial heritage to remain central to the story.
The Challenge
The project needed to feel contemporary and significant without losing the character of the historic Odlums building. The marketing also had to communicate a future residential proposition while the scheme remained in development.
The Strategy
REM developed a heritage-to-future narrative and a premium visual direction built around the architecture. That thinking informed the website concept, CGI presentation, construction-hoarding direction and project storytelling.
Brand, Creative & Experience
REM developed a heritage-to-future narrative and a premium visual direction built around the architecture. That thinking informed the website concept, CGI presentation, construction-hoarding direction and project storytelling.
Why the Work Matters
The case study demonstrates REM’s ability to bring positioning, placemaking, visualisation and digital UX together around one clear development idea.
Specialist real estate marketing. Strategy, brand, CGI, digital and sales communications developed as one connected system.
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