REM is a specialist property marketing agency based in Cork and working across Ireland. We combine strategic thinking, creative direction and hands-on delivery to help clients make more of property opportunities.
Brand · CGI · Website · Campaign
Brand · Website · Campaigns
Brand · CGI · Digital
At REM, we bring strategic property insight and commercial judgement to every project—helping clients understand the market opportunity, define the right proposition and position their developments for success..
We then translate that strategy into the communications, brands and campaigns that engage the right audiences, support sales and maximise long-term value
Our work is presented around the brief, strategic response and connected outputs — showing prospective clients how REM thinks as well as what REM makes.
Commercial thinking. Connected delivery.
REM helps developers, property owners and project teams turn property opportunities into stronger commercial propositions.
We work from early market analysis and strategic positioning through to brand, launch, lead generation and sales support. Every service is connected by one strategy and focused on a clear objective: to strengthen market appeal, support commercial performance and maximise long-term value.
Market positioning, buyer thinking, naming, narrative and launch planning.
A property brand should make the development easier to understand, easier to choose and more valuable in the minds of its audiences.
When a property has yet to be built, visual content carries much of the responsibility for communicating its quality, character and potential.
We design digital experiences and campaigns around the decisions people make when considering a property.
Paid and organic campaigns built around awareness, registration and sales objectives.
Connected physical sales communications that extend the development brand into the real world.
Project, market, audience, sales context and commercial objectives.
Define the reason to choose the development and the story that supports it.
Build a connected brand, visual and digital system around the strategy.
Put the right assets into the right channels and buyer touchpoints.
Evolve the campaign as the development, market and sales priorities move.
A showhouse is one of the most powerful sales tools available to a residential developer. It allows buyers to experience the space, understand the finishes and imagine themselves living there. But waiting until the showhouse is finished before beginning your marketing can mean losing valuable time. For many new housing developments, meaningful marketing activity should […]
Read Article →Build recognition, registration and buyer confidence before the first sales release.
Read Article →Why location, story and lifestyle are more useful than generic aspirational property language.
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