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Our Brief

This landmark luxury real estate development, once an Ursuline convent, was launched in September 2016. With its unique setting, and a luxurious high-spec output, these 1-3 bed apartments were suitable for a limited market. With prices starting at that of a 2-bed house in Cork – albeit of lower spec – the key challenge for us was to position the development in a way that would immediately appeal to affluent ‘downsizers’, or prosperous ‘singletons’. In addition, the building’s previous religious roots had the potential to cause prospective buyers to hesitate. Nonetheless, these points didn’t detract from the fact that these were beautiful homes in a superb location.

Elements

We created a logo that successfully connected with the two target segments, with the visual identity, look and feel, and tone of voice positioning the development as the ultimate luxury real estate offering in a landmark location.

We developed and delivered a campaign that focused on the history of the location and the high-standard finish of these unique apartments. Our 360° plan consisted of a variety real estate marketing services, including developing a visual identity, website, brochure, PR, digital ads and press ads. 

Outcome/Results

The campaign resulted in fantastic local and national media interest, including write-ups in the Irish Times, The Irish Examiner and The Business Post. The scheme has fully sold out.