Project Overview
Water Rock Manor, Midleton, Co. Cork
Refined marketing strategy for a large-scale, high-quality housing development in East Cork
Water Rock Manor is a thoughtfully planned residential development located just minutes from the heart of Midleton. With a focus on design, space, and family living, the scheme brings a new standard of contemporary housing to the region. R.E.M. was engaged to bring the vision of this development to life through brand and marketing, helping to position it strongly in the marketplace and support its early-stage sales efforts.
We delivered a comprehensive suite of services designed to build awareness, communicate quality, and drive buyer interest, long before the homes were completed. This included:
We created a brand identity that reflected the development’s blend of modern design and community living. The name Water Rock Manor was supported by a visual system including a logo, colour palette, and typography, all designed to evoke calm, nature, and modern elegance.
We designed and built a responsive, user-friendly website that acts as a central hub for prospective buyers. The site includes information on house types, location benefits, CGIs, and downloadable assets—presented in a clean, modern interface optimised for both mobile and desktop.
A high-end digital brochure was created to tell the full story of Water Rock Manor. It showcases the architecture, interiors, lifestyle and community feel of the project—while aligning visually with the brand identity developed by our team.
Understanding the importance of kitchen design to buyers, we developed a separate brochure focusing solely on kitchen specifications, finishes, and layouts. This piece adds a layer of detail that supports the decision-making journey.
Branded, easy-to-read floorplans were produced for each house type, designed to reflect the brand’s visual language while clearly communicating spatial layouts and key features.
To align with the aspirational tone of the development, we enhanced the client’s CGIs in a soft illustration-style render, giving a refined, architectural feel to the visuals used throughout the campaign.
Outcome
The marketing suite developed for Water Rock Manor played a central role in its successful launch and early buyer engagement. The development was professionally presented across all touchpoints, reflecting the quality of the homes and building trust with potential buyers from first impression to enquiry.We delivered a comprehensive suite of services designed to build awareness, communicate quality, and drive buyer interest, long before the homes were completed.
Our Work
