Hello World!

R.E.M. were thrilled to be involved in bringing the exciting new development, Creamfields SHD, to life. The development is set to be located on the former CMP dairy site, on the corner of the Kinsale road and Tramore road.

The old CMP Dairy site is situated at a key gateway location into Cork City. Having been derelict for quite a number of years, now is the opportune time to develop the site into something truly special. Creamfields is that opportunity, it is a world class development that offers modern living, ample green open-air spaces as well as much needed local amenities, including a primary care centre and a creche.

Spanning 3.18 hectares, the development will include 609 residential dwellings, a primary care centre, a creche, a communal open area, a gym, and a café, all coming together to create an attractive town square that will serve as a catalyst to the revitalisation of the area.

R.E.M. were employed by Watfore developments and were tasked with creating a new brand for the development, designing and developing a website, brochure design and strategic communications consultancy.

We followed our strict design process, as we do for all new brands, and after our in-depth research and immersion phase, we created a set of brand guidelines, including a logo, colour palette and typography which accurately illustrates the brands identity.

Adhering to these brand guidelines, we proceeded to design the website and brochure complete with cover artwork, page layout design and drew on our strategic communications consultancy service to write copy for the web and brochure.  

(click the image below to see the full brochure design)

An important role we played in the project was managing the document repository on the Creamfields SHD website. Liaising with each stakeholder, we ensured all documents were prepared and uploaded to the website to meet the application deadline. Our attention to detail ensured all documents were uploaded in the correct format and to the correct pages on the site. 

The development is essential to meet the needs of Cork city’s growth as it more than doubles its population over the next 20 years as envisaged in the National Planning Framework 2040 and we look forward to keeping a close eye on its progress. 

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No matter what stage your building is in, a well-executed property development includes exceptional strategy from the beginning.

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